Marketing & Consumer Engagement

Latest Headlines

Latest Headlines

Consumer engagement: Do insurers have it wrong?

Flying back to the east coast from Seattle, I had a lot of time to reflect on the major themes I heard at this year's AHIP Institute. The speakers put a lot of focus on how to engage and connect...

Oscar Insurance: Reinventing consumers' online experience

Insurers' online presence and the experience provided to consumers play key roles in the transition to a more consumer-focused industry. In this Fierce exclusive, FierceHealthPayer breaks down how Oscar Insurance Corp. created a completely new kind of online presence that's easy and transparent for consumers.

AHIP Institute 2014: Stop trying to please your members

As insurers increasingly become more consumer-centric, they often set out with a goal of pleasing the consumer. But one expert says that's a losing strategy. "When you wow your customer, you're not really living the truth," Ingrid Lindberg, chief customer experience officer for Prime Therapeutics, said during her presentation at AHIP Institute 2014 in Seattle. "You can't say 'no' and deliver flowers at the same time."

Reporter's Notebook: 4 consumer engagement tips from AHIP Institute 2014

Health insurance is going retail, so industry experts at this week's AHIP Institute Consumer Experience Forum in Seattle offered guidance on how to ensure brand loyalty, engage new consumers, and take the consumer experience beyond member acquisition to retention.

AHIP Institute 2014: 'Unleash the power of consumers'

The health insurance industry must "unleash the power of consumers" to foster a real relationship between consumers and their providers, Mark Ganz, CEO of Cambia Health Solutions, said during the AHIP Institute 2014 opening session today in Seattle.

Tap main sources of ACA info to reach consumers

While websites were the most common source of information, insurance and exchange leaders should note that different groups relied on other sources, such as navigators, employers or the media, to obtain information on exchange plans during open enrollment.

Take the Trader Joe's approach to achieve high-quality, low-cost healthcare

Payers and providers should embrace the Trader Joe's business model to benefit customers and finances, Healthcare Payer News reported.

AHIP Institute: Learn to thrive in consumer-focused world

The health insurance industry is changing and consumers are at the heart of that transformation. If insurers don't embrace the new consumer, they'll lose their competitive advantage. So it...

Wellness incentives save UnitedHealth millions

In this exclusive interview, Robyn Harmon, health strategies consultant at UnitedHealthcare discusses how the insurer is using incentives to encourage employees and members to live healthier lives, and what it takes to really engage people in their health.

Tech drives member engagement, closes provider feedback loop

By using the latest technology, health insurers can take the lead in improving the feedback loop between payers, providers and patients, Gerald Shields from consulting firm The Nolan Company wrote in  Insurance & Technology.