5 secrets to exchange enrollment success: CoOportunity Health

How one CO-OP enrolled 35K members in 3 months

By Dina Overland

CoOportunity Health, a nonprofit insurer operating in Iowa and Nebraska, sells plans on the much-maligned federal marketplace; yet it still enrolled more than 35,000 members by Jan. 1, surpassing its first-year target of 12,000 members. And it has thus far earned $127 million dollars in premium volume.

How did a small startup insurance company operating since October sign up so many people, all while the HealthCare.gov enrollment process suffered multiple shutdowns, glitches and hiccups?

To find out, we reached out to David Lyons, CEO of CoOportunity Health, a consumer-oriented and operated health plan, for this special report.

"While we're a startup and have 31 employees right now, we average over 25 years experience in the industry, either in health, regulation or insurance," Lyons told FierceHealthPayer in an exclusive interview.

Uncover how CoOportunity Health achieved its exchange enrollment goal and learn the secrets of its success by following the links below.