health insurance marketing

Latest Headlines

Latest Headlines

Independence Blue Cross educates consumers with retail on wheels

The health insurance exchanges bring new consumers to the market, some of whom have never shopped for coverage before. Many insurers recognize that reaching these new consumers requires creative...

Insurers take exchange marketing, education into own hands

Very few consumers actually know the online marketplaces opened only two days ago. Many insurers aren't waiting for states to educate consumers and are launching their own marketing campaigns.

Insurers shift marketing budgets toward individual consumers

Five of the nation's largest health insurers spent a combined $366.8 million on advertising in 2011, an almost 52 percent increase from the year before.

Cigna spending $25M to market to individuals

In another sign that health reform--the individual insurance mandate and new exchange marketplaces, in particular--is changing the health insurance landscape, Cigna has announced that it will focus

Highmark sues UPMC over 'deceptive' ad campaign

The adversarial relationship between Highmark and the University of Pittsburgh Medical Center (UPMC) rages on as Highmark says UPMC is engaging in a false, misleading, and deceptive marketing

Online marketing heats up, but some insurers go old school

Health insurers are increasingly turning to online marketing opportunities, including social media, to attract new members--and retain existing members by improving member satisfaction. On the other