exchange promotion

Latest Headlines

Latest Headlines

WellPoint, Blues plan to sponsor Spanish ads on Univision

The Spanish-language media network's health initiative will include a special sponsored website that connects Hispanic consumers to health insurance exchanges as well as sponsored ads on TV, radio and newsletters. Univision also plans monthly town halls and meetings to reach out to the Hispanic community, according to  Georgia Health News.

Exchange enrollment process begins with consumer accounts

With only two months left before health insurance exchanges officially open for enrollment, the U.S. Department of Health & Human Services unveiled on Monday the latest step it's taking to prepare.

Study: Consumers don't understand insurance basics

Many health industry experts have warned that consumers don't understand the health reform law's provisions, and a new study says that's because consumers don't even understand how insurance works.

White House hopes comedy can reach young adults

The Obama administration has been talking with celebrities to help incentivize young adults to sign up for health insurance exchanges.

HCSC's 'social marketing marathon' educates consumers about exchanges

Health Care Services Corporation (HCSC) is taking matters into its own hands. Deciding not to rely on federal or state governments to inform and educate the public about the health insurance exchanges, it launched its own advertising campaign particularly aimed at the uninsured population in the four states where it operates Blue Cross Blue Shield plans--Illinois, New Mexico, Oklahoma and Texas. 

CMS focuses marketing efforts on young adults

The Centers for Medicare & Medicaid Services is particularly focused on reaching young adults through various tactics, including leveraging mobile media applications and getting help from sports teams, according to CMS Administrator Marilyn Tavenner.

Blues plans, Walgreens launch educational campaign about exchanges

One of the nation's largest health insurers has partnered with the largest pharmacy chain to educate the public about healthcare reform and help consumers shop for coverage through the new health insurance exchanges.

Dueling ad campaigns seek to educate public about reform law

Advertisements and promotions for the healthcare reform law are starting to pop up throughout the country--both for and against the legislation.

NFL won't partner with HHS to promote exchanges

The NFL won't be promoting the reform law, and the health insurance exchange in particular, even though the U.S. Department of Health & Human Services reached out to the sports organization.

HHS begins educating public about exchanges with 100 days till enrollment

With a relaunched website and a 24/7 call center, the U.S. Department of Health & Human Services is helping consumers understand how they can obtain health coverage through the online marketplaces.