Health insurance brokers key to Kentucky's enrollment success


Since implementation of the Affordable Care Act, health insurance brokers slowly understand their role in the industry. Case in point: In California, 39 percent of enrollees did so with a broker; in Kentucky that percentage was 44, according to NPR. Brokers can earn up to $20 per month for each person they enroll--the insurer pays the commission, which is factored into premiums. This has been a saving grace in states like Kentucky, where brokers help consumers choose plans through the state's exchange, Kynect. "We're running into an industry as many of our fellow brokers are running out," David Combs, a health insurance broker in Kentucky, told NPR. Article