Latest Headlines

Latest Headlines

Communicate, educate and promote to members all at once

I'm about to declare something rare--my insurance company did something right. A few days ago, I received two pamphlets in the mail from my insurance company. My health plan recently shifted...

Insurers partner with health kiosks to target marketing

To drum up more interest in their health plans, some insurers are partnering with companies that operate health screening kiosks. The deals involve insurers buying consumers' personal information from the companies so they can market directly to those consumers, according to The California Report.