Payers have been putting social gaming strategies to work, enticing patients to become more involved in their own health and well-being. "Programs that use social media and gamification are particularly appealing," says Bryce Williams, director of Wellvolution for Blue Shield of California.
The motivation on the part of payers is clear: Drive down the cost of care by keeping the population as healthy as possible. So what motivates patients to participate?
Conjure up the scene, if you will, from the movie "Snow White" where the fair maiden tackles mundane and tedious house chores while singing the song "Whistle while you work." Now, instead of house