Latest Headlines

Latest Headlines

Blue Shield of California social gaming 'sticks' with consumers

Payers have been putting social gaming strategies to work, enticing patients to become more involved in their own health and well-being. "Programs that use social media and gamification are particularly appealing," says Bryce Williams, director of Wellvolution for Blue Shield of California.

10 steps to engage patients in mobile, online health and wellness platforms

The motivation on the part of payers is clear: Drive down the cost of care by keeping the population as healthy as possible. So what motivates patients to participate?

Blue Shield's 'walkstations' help employees exercise and work at same time

Conjure up the scene, if you will, from the movie "Snow White" where the fair maiden tackles mundane and tedious house chores while singing the song "Whistle while you work." Now, instead of house