marketing strategy

Latest Headlines

Latest Headlines

Latest Aetna marketing campaign targets LGBT community

Aetna is using mobile apps, print ads and its new "Diversity & Inclusion"  website to help current and prospective lesbian, gay, bisexual and transgender customers find insurance products and healthcare providers that fit their needs.

3 ACO marketing strategies

As more insurers look for ways to implement accountable care organizations, they must successfully sell the new care model to both physicians and consumers, according to a new  white paper  from healthcare marketing company, Smith & Jones. Here are three of the five marketing strategies included in the white paper.

Reaching young adults: Leaders share marketing best practices

Young adult sign-ups surged during the last few weeks of open enrollment but the coveted population presented the biggest marketing and outreach challenge for health insurance exchanges.

Insurer touts high-star rating to boost enrollment

UCare, a not-for-profit plan in Minnesota, is taking steps to market its high-star quality rating, hoping its communication outreach to consumers will help boost enrollment and preventive services, reported AIS Health.

WellPoint adopts consumer-focused marketing

The health reform law is bringing about some positive changes for WellPoint's marketing program, says its chief marketing exec. For the first time, the insurer is looking at the end-to-end consumer