Payers need to get creative in order to reach customers who need insurance outside of the typical open enrollment period, according to a recent report from the Robert Wood Johnson Foundation.
Concierge firms that contract with doctors to provide healthcare can be held legally liable for those physicians' actions, according to a recent court decision reported by Kaiser Health News. Last week, a Florida jury returned an $8.5 million malpractice verdict against MDVIP, a decision believed to be the first against any concierge management firm.
In an effort to reach its goal of enrolling 9.1 million individuals on health insurance exchanges by the end of 2015, the Department of Health and Human Services is taking the healthcare reform law on the road on this busy holiday shopping weekend.
Marketing campaigns and public outreach efforts for the federal health insurance exchange are starting to heat up. The Obama administration will focus on targeted ads, while outreach workers will do their best to sign up uninsured Americans who are "confused, clueless or downright hostile."
In a world where patients and consumers can look up healthcare prices and hospital ratings online, the industry faces increased competition and transparency, and must enhance patient experience to stay relevant, according to a recent Forbes piece.
Humana led all health insurers on online health insurance advertising spending, shelling out $4.2 million for paid search ads in the first six months of 2014. The data is based on a new report that examined Google AdWords activity for desktop and tablet searches of more than 6,000 health insurance-related keywords from January to June 2014.
Although more primary care physicians have patient portal systems, many patients don't know about them, according to a survey by TechnologyAdvice.
As some hospitals across the country turn to old-school marketing techniques to bring in targeted patients, a Tennessee-based hospital chain uses mailers to alert patients about what emergency department (ED) to turn to if they have a heart attack, the Tampa Bay Times reported.
In an age where social media engages new customers and Internet advertising targets younger users, MLive reports a handful of Michigan hospitals now use an old-fashioned marketing technique to bring in new patients: billboards.
Chief marketing officers are critical to insurance companies that want to be more consumer-driven and focused. Particularly as consumers begin taking control of their relationship with insurers' brands, CMOs are in a position to optimize and redefine their companies into an efficient marketing operating system.