As health insurers continue to develop and move forward with their digital strategies in hopes of attracting and retaining customers, many of them are basing their initiatives on myths or misinformation, according to McKinsey & Co.
While it will take several years to measure the true effect of accountable care organizations, investments in technology and data sharing could accelerate the model's success.
FierceMobileHealthcare examines how physicians integrate mobile communications and technology into the daily demands of running their medical practices.
Several recent studies addressed the link between mobile health and individuals with chronic conditions, such as asthma, arthritis, cancer, chronic obstructive pulmonary disease, depression, diabetes, heart disease, hypertension, clinically diagnosed obesity, osteoporosis and stroke.
The mobile health app industry is exploding and insurers have been increasing their offerings to keep their members healthy and temper rising healthcare costs. But are they offering apps that use best practices for achieving success?
Consumer frustrations with the new online marketplaces reinforce the need for health insurers to make the shift to digital and have well-defined strategies around marketing, sales and service, notes Harvard Business Review.
The growing use of technology presents healthcare organizations with the opportunity to reduce healthcare disparities by helping minorities manage their health, according to physician Garth Graham, president of the Aetna Foundation.
One of the main problems digital health faces is the fundamental connection between user and device, according to Forbes contributor John Nosta.
Digital health trackers and fitness apps are becoming a key part of wellness programming, as health insurers use previously-unavailable data from them to promote healthy lifestyle customer habits. Enabled by the mobile devices people carry, insurers are moving past gym membership subsidies to create meaningful, customer-specific wellness incentives.
The costs and investment return for mobile health strategies vary depending on resource constraints, the number and types of offerings and their responsiveness to customers' needs. Nevertheless, known demands, risks and benefits of mobile health can inform business cases.