Marketing Campaign

Latest Headlines

Latest Headlines

Health insurance marketing: Seek a long-term member relationship

Health insurers need to build long-term relationships with customers--using methods that include customized outreach and data mining--to compete and thrive in today's healthcare environment, according to a white paper from Frost & Sullivan. However, health insurance marketers must address several challenges to build lasting customer relationships.

Will Highmark lose jobs without UPMC contract?

Highmark aired a TV ad saying it would lose thousands of jobs if UPMC doesn't sign a contract to join the insurer's provider network, and Pennsylvania officials are questioning the claim.

Aetna seeks consumer dialogue about wellness

The reform law is driving insurers to implement a more consumer-focused approach in their marketing and outreach campaigns, says a senior marketing executive for Aetna.

Aetna touts health IT as cost cutter in new marketing campaign

Aetna is hoping a new marketing campaign can help boost its efforts to encourage provider coordination and enhance the use of health technologies.