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Cost challenges under healthcare reform have caused major U.S. health insurers to jump onto the medical tourism trend. UnitedHealth Group, WellPoint and Humana are looking to curb expenses by encouraging their members to receive medical tourism procedures abroad.
Cigna has officially launched operations in India. The insurer, however, faces steep challenges in the hard-to-penetrate Indian health market.
How can insurers grow their membership and boost revenues? They should consider expanding into international markets, competing in the Medicaid marketplace, developing private exchanges and producing technological applications, according to Mark Farrah Associates (MFA).
Aetna has launched a new partnership with Mexico's largest health insurer to give about 30,000 people who buy high-end plans access to its provider network both in this country and abroad, reported the Hartford Courant.
With roughly 1.3 billion people and a growing middle class, China is on the brink of a burgeoning healthcare market. And Cigna is making inroads to secure a large share of the business.
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