In this exclusive commentary for FierceHealthPayer, Lynde O'Brien, director of electronic media strategy for Health Care Service Corporation, the parent company of Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas, explains how the organizations are using social media--and some guerilla Twitter marketing--to engage members in their health.
It's time to face the facts--the American public dislikes health insurance companies. And that's putting it mildly, considering that 70 percent of all opinions and comments about insurers posted on
Everyone loves a good game, whether it's the old-fashioned kind using cards or the modern type using computers and the Internet. At least that's what Aetna ( NYSE: AET ) is betting on as it launches
Health insurance companies are starting to use social media to interact with consumers, according to FierceHealthIT. Health plans' most common use of media, such as Twitter, Facebook and YouTube is