When it comes to shopping around for healthcare products and services, effective marketing can make a world of difference for costumers who must sift through the overwhelming amount of information in the decision-making cycle.
Aetna's decision to merge with Humana is not only driven by the smaller company's dominance in Medicare Advantage (MA) business, but also its strong understanding of the consumer-driven trend that has come to dominate the health insurance industry, Aetna CEO Mark Bertolini tells Bloomberg.
The rise of public health insurance exchanges has ramped up Americans' engagement with their health plans, signaling an opportunity for insurers who are able to adapt to a more consumer-centric market.
To adjust to the rise of consumerism in healthcare, the traditional "power players"--providers and payers--must embrace the fact that they are no longer the only ones in control, according to a report from the Healthcare Performance Management Institute.
The rise of retail health has proven to be a major disruptor in the healthcare industry, and recent reports indicate that its power will not dissipate anytime soon.
There's little doubt that consumerism is on the rise in healthcare thanks to a variety of seismic changes sweeping the industry. But providers that want to capitalize on this trend must also realize that not all healthcare consumers are alike, according to a new white paper from marketing firm Smith & Jones.
Wellness programs that penalize participants do little to promote a health lifestyle. Now that the programs are no longer a 'nice to have,' payers and employers need to strengthen their initiatives to make sure they focus on people's health. In this special report, FierceHealthPayer spoke with executives at Harvard Pilgrim Health Care and Humana to discuss how their wellness programs are transforming both the industry and their members' lives.
Some of the prevailing jargon in the healthcare industry suffers from confusion over what it actually means, according to healthcare expert Paul Keckley, Ph.D.
The health insurance industry could learn a thing or two from other industries in terms of how to make purchasing coverage more personalized and convenient for consumers. FierceHealthPayer rounded up examples from the life and auto industries to shed light on how payers can earn their members' trust and make the experience more both quicker and more enjoyable.
Amid all the nostalgia for out-of-date technology that the announcement of RadioShack's bankruptcy has spawned, the electronics retailer's downfall also provides some important business lessons for hospitals, according to Becker's Hospital Review.