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Blue Shield of California

Latest Headlines

Latest Headlines

Online marketing heats up, but some insurers go old school

Health insurers are increasingly turning to online marketing opportunities, including social media, to attract new members--and retain existing members by improving member satisfaction. On the other

WellPoint, UnitedHealth Group announce changes in their use of rescission

Under pressure from Congress and growing criticism from providers and patient right groups, health insurance giant WellPoint announced yesterday that it will begin implementing rescission reform on