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As private exchanges continue to build momentum, it's only a matter of time until they become the dominant sales channel for insurers. It's likely that in the near-future, payers will sell to all market segments via private single-insurer exchanges, according to a recent Array Health survey.
If insurers want to design and launch their own private health insurance exchange to compete with the publicly administered marketplaces, they must focus on three essential aspects--market strategy, product offerings and integrated data, according to a white paper from Array Health.
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