'; if(pArray.length >= 4) { i=2; } else if(pArray.length >= 3) { i=2; inline = ''; } else if(pArray.length >= 2) { i=1; inline = ''; } else if(pArray.length === 1) { i=0; inline = ''; } $('#librarydrawer_story_container script').each(function() { $(this).remove(); }); $(pArray[pArray.length - 1]).after(subscribeBox); $(pArray[i]).after(inline).after($('#librarydrawer_story_container')); $('#text-story').focus(function() { if ($(this).val() == 'EMAIL ADDRESS') { $(this).css({color: '#000000', backgroundColor: '#ffffff'}); $(this).val(''); } }); $('#text-story').blur(function() { var trim = $(this).val().replace(/[\s]/g, ''); if(trim === '') { $(this).val('EMAIL ADDRESS'); $(this).css({color: '#666666', backgroundColor: '#f8f8f8', border: '#666666 1px solid'}); } }); $('.content-subscribe .btn-submit').click(function() { var val = $('.content-subscribe .text').val(); if(val.search(/[a-z0-9!#$%&'*+\/=?^_`{|}~-]+(?:\.[a-z0-9!#$%&'*+\/=?^_`{|}~-]+)*@(?:[a-z0-9](?:[a-z0-9-]*[a-z0-9])?\.)+[a-z0-9](?:[a-z0-9-]*[a-z0-9])?/gi) === -1) { $('.content-subscribe .text').css('border', '#ff6600 1px solid'); $('.content-subscribe .text').focus(); return false; } return true; }); }); //-->

California ad campaign aims to make reform funny

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A new ad campaign created by Covered California features comedians trying to make the healthcare reform law funny, reported The Atlantic. The campaign includes a live, six-hour variety show, a la Saturday Night Live, alongside educational segments about the reform law. Since its launch last month, the marketing effort also has involved parodies of popular TV shows, a series of selfies in which celebrities hold up signs that read "get covered" and a video of a Lady Gaga song dubbed over President Barack Obama speeches. "We have one job: To make this marketplace work," Covered California's Executive Director Peter Lee told The Atlantic. "This is about having a drumbeat of discussion from the most trusted friends you have. While we're using celebs, it's about encouraging friends to tell friends." Article