Social media "likes" healthcare: From marketing to social business

Date: June 14 |  Time: 2pm ET / 11am PT  |  Duration: 1 hour

Social media in many industries has created a shift in how Americans interact with each other and the new expectations they have from businesses. PwC Health Research Institute's new study reveals consumers' views and usage of social media for healthcare and how hospitals, insurers, and pharmaceutical companies are responding.

PwC's report, Social media "likes" healthcare: From marketing to social business, addresses the challenges and opportunities health industry executives need to consider as they start to embrace social media.

Join PwC's webcast on Thursday, June 14 at 2p.m. EST to learn more about the research findings and hear how savvy adopters are tapping into social media to foster new relationships. During the webcast you will gain insights into:

  • How online health dialog is changing between individuals and healthcare companies
  • Consumers' behaviors and attitudes toward social media in health
  • How health companies are incorporating social media into their daily operations
  • A future look at how data generated from individuals can help complete a patient profile


Serena Foong, Sr. Manager in PwC's Health Research Institute

Vaughn Kauffman, Principal in PwC's Healthcare Payer practice

Lynde O’Brien, Director of Electronic Media Strategy for Health Care Service Corporation