Executive Intelligence Report | Digital Strategies for the New Insurance Marketplace
Using digital strategies, including social and mobile initiatives, has become a business imperative in a shrinking and increasingly competitive health insurance market. To remain relevant and attractive to the "new consumer," many of whom are young and mobile-savvy, payers must reinvent their marketing and outreach strategies.
FierceHealthPayer and co-host PwC gathered a select group of payer and provider executives at an invite-only dinner to discuss the changing payer marketplace. These leaders, including executives from Cigna, Premera Blue Cross and Arches Health Plan, are pioneers in social, mobile and digital strategies, using technology to reach, educate and engage consumers.
In this FierceForward Executive Intelligence Report, we share the highlights of that discussion, with added insight and success stories from exclusive interviews with participants.
You will learn:
How to adapt retail strategies in the health insurance marketplace
How to lay a foundation to improve mobile outreach and engage consumers
How to get executive buy-in for mHealth efforts
How to provide the consumer with a unified digital experience
Complete the form to the right to download your copy today!