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Navigating the Changing Payment and Benefits Landscape

DATE: November 20, 2014 | TIME: 3pm ET / 12pm PT DURATION: 1 hour

Moderated by:
Ilene MacDonald
Senior Editor of FierceHealthcare

Emily Poe  

It's estimated that a whopping 40 percent of the health insurance market now consists of individual plans, up from 10 percent before the Affordable Care Act was implemented. Add in narrow networks, high-deductible plans, pay-for-performance and accountable care and there's no question the health insurance landscape is growing increasingly complex. Payers must adapt their business models to compete in an era of consumer-driven care.

During this live, free, 60-minute webinar, executives from leading health insurance companies will share their perspectives on multiple account and plan types and discuss best practices for managing new configurations while maintaining a consistent brand and a good relationship with the "new consumer."

Our expert speakers will share:

  • Lessons learned from the first open enrollment period and potential pitfalls to avoid
  • Common challenges associated with consumer engagement efforts and strategies to overcome them
  • Top marketing techniques to engage new consumers
  • Effective customer service channels that satisfy the demands of the new consumer



Shaun Greene—Chief Operating Officer, Arches Health Plan

Shaun Greene is founder and chief operating officer of Arches Health Plan in Salt Lake City, a nonprofit, member-owned health plan funded under the Affordable Care Act. As the chief operating officer, he has worked extensively with the National Alliance of State Health CO-OPs (NASHCO) and other CO-OP leadership to identify and develop the operational strategies for these highly complex businesses during a period of extensive regulatory and political disruption.


Brian Lobley—Senior Vice President of Marketing and Consumer Business, Independence Blue Cross

Brian Lobley is senior vice president of marketing and consumer business at Philadelphia-based Independence Blue Cross. He is responsible for product services, retail capabilities and eBusiness. Lobley leads our efforts to develop and execute a winning strategy for the individual market and exchanges, as well as to ensure that we are innovating in our products across all commercial and retail lines.


Seth Ravine—CRO, Acclaris

Seth Ravine has nearly 20 years of sales and sales management experience. Prior to joining Acclaris he was the Senior Vice President of Sales at Silverlink Communications, Inc., a company that works with the country’s top health plans and pharmacy benefit managers to deliver data-driven programs that educate and support healthcare consumers as they take on more personal responsibility in their health decisions.
In his role as Chief Revenue Officer, Seth is responsible for managing revenue growth for Acclaris.
Seth holds a Bachelor of Science degree from the University Vermont.

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