Flying back to the east coast from Seattle, I had a lot of time to reflect on the major themes I heard at this year's AHIP Institute. The speakers put a lot of focus on how to engage and connect...
Insurers' online presence and the experience provided to consumers play key roles in the transition to a more consumer-focused industry. In this Fierce exclusive, FierceHealthPayer breaks down how Oscar Insurance Corp. created a completely new kind of online presence that's easy and transparent for consumers.
As insurers increasingly become more consumer-centric, they often set out with a goal of pleasing the consumer. But one expert says that's a losing strategy. "When you wow your customer, you're not really living the truth," Ingrid Lindberg, chief customer experience officer for Prime Therapeutics, said during her presentation at AHIP Institute 2014 in Seattle. "You can't say 'no' and deliver flowers at the same time."
Health insurance is going retail, so industry experts at this week's AHIP Institute Consumer Experience Forum in Seattle offered guidance on how to ensure brand loyalty, engage new consumers, and take the consumer experience beyond member acquisition to retention.
The health insurance industry must "unleash the power of consumers" to foster a real relationship between consumers and their providers, Mark Ganz, CEO of Cambia Health Solutions, said during the AHIP Institute 2014 opening session today in Seattle.
While websites were the most common source of information, insurance and exchange leaders should note that different groups relied on other sources, such as navigators, employers or the media, to obtain information on exchange plans during open enrollment.
Payers and providers should embrace the Trader Joe's business model to benefit customers and finances, Healthcare Payer News reported.
The health insurance industry is changing and consumers are at the heart of that transformation. If insurers don't embrace the new consumer, they'll lose their competitive advantage. So it...
In this exclusive interview, Robyn Harmon, health strategies consultant at UnitedHealthcare discusses how the insurer is using incentives to encourage employees and members to live healthier lives, and what it takes to really engage people in their health.
By using the latest technology, health insurers can take the lead in improving the feedback loop between payers, providers and patients, Gerald Shields from consulting firm The Nolan Company wrote in Insurance & Technology.