Truth be told, I was fairly late to the social media party. I understood the professional networking benefits of LinkedIn, but despite my friends extolling the virtues of connecting on Facebook, I didn't get the appeal of people sharing the everyday minutiae of their lives.
Washington state's Health Benefit Exchange is using events, social media and advertising to increase enrollment before the March 31 deadline, the Puget Sound Business Journal reported.
Now that social media has a strong presence in consumers' lives, one person's negative experience with a company easily can become a public relations nightmare as the story gets shared repeatedly across various online sites.
Many consumers can't get through to insurers due to long customer service wait times, so they're turning to social media--Twitter in particular--to express their complaints and criticisms. And insurers are listening, often responding directly to consumers with ways to immediately rectify the problems.
That old adage, the only constant in life is change, is quite appropriate to the shifts occurring throughout the health insurance industry as a result of the reform law. Change is admittedly hard...
Cognizant that online reviews increasingly are swaying patient decisions about medical care, more and more doctors are monitoring such reviews about themselves, according to the results of a new physician survey.
By Nancy Cawley Jean If you're on Twitter, you've probably heard of chats--they're live discussions on certain topics using a specified hashtag. It's a great, easy way for people to...
U.S. consumers spend roughly 52 hours a year--one hour per week--searching online for health information, while in-person doctor visits occur three times annually, according to a new survey conducted by healthcare marketing firm Makovsky Health and research consultancy Kelton.
Hospital jargon isn't just about medicine anymore. Does your hospital tweet? Post to Facebook? Is it on Flickr, Instagram, LinkedIn or Tumblr? MHADegree.org recently examined the most popular social media networks to rank the 50 most socially engaged hospitals.
As consumers take more frequently to social media, particularly Twitter, insurers are adjusting their customer service approach to include a greater social media presence, hoping to market products and communicate with consumers, reported Kaiser Health News.