Tag:
social media
Latest Headlines
Latest Headlines
Study examines pros and cons of online health info
Online health information is driving change in the ways patients interact with their doctors, producing both positive and negative results, according to an article at the Journal of Medical Internet Research.
More secure-messaging systems needed to meet patient demand
Patient demand for easy electronic access to their healthcare providers continues to rise, but practices have more work to do in adopting communications technologies and engaging people in using them.
How hospitals can balance social media engagement, patient privacy
.While many companies use social media to promote their brand or business, it is often a challenge for hospitals that must balance the need to market their organizations and protect patient privacy in online postings, according to a report in the Yakima Herald.
Online ratings game: To boost PR, many hospitals post their own patient satisfaction info
As online ratings play an increasing role in consumer healthcare decisions, many healthcare organizations are getting into the ratings game by posting real patient feedback on their web sites, according to CNBC.
Hospitals develop online ratings strategy in quest for patient satisfaction
.As patients turn to online ratings on sites such as Yelp, ZocDoc and Facebook to choose a hospital or doctor, some providers work to turn the rankings to their advantage, the Washington Post reports.
5 ethical issues medical schools must address with future docs
Physicians grapple with ethical issues throughout their careers and a new report published in Academic Medicine calls for medical schools to make these topics a part of their medical training.
Ebola outbreak demonstrates value of Twitter for healthcare
The healthcare industry can learn from the social media response to West Africa's 2014 Ebola outbreak, according to a study published in the American Journal of Infection Control.
3 ways providers can drive patient engagement
The healthcare industry's shift from volume to value has made it more important than ever for hospitals and healthcare organizations to actively engage patients in their care, according to Health Affairs.
Hospitals' Facebook ratings may reflect quality of care
Score one more for the power of social media: Patients' Facebook ratings of hospitals appear to correlate with a widely used metric of care quality, a new study found.
Hospital for Special Surgery takes patient engagement, marketing to a whole new level
In an exclusive interview with FierceHealthcare, John Englehart, vice president and chief marketing officer for Hospital for Special Surgery in New York, talks about the organization's patient engagement initiative that snowballed into what he believes is the largest public online forum of orthopedic and rheumatological patient stories that currently exists.
