Health Care Services Corp. is pairing up with insurance giant State Farm to sell individual health plans both on and off the health insurance exchanges during the next open enrollment period.
Consumerization is in full swing throughout the entire healthcare industry. And as the transition from fee-for-service to value-based payment continues, high deductible plans slam providers with a negative credit outlook. But for payers, the credit outlook is a bit more stable, despite some added risk, reports Healthcare Payer News.
Many insurers have recognized the need to implement retail strategies in order to better serve their customers in a consumer-driven market. FierceHealthPayer spoke with three top execs at Capital BlueCross, Humana and Highmark, who shared their tips for best retail consumer practices.
Brick-and-mortar health insurance stores are becoming more popular and accessible, reports LifeHealthPro. Conveniently located in local shopping centers across the country, the retail stores offer experience, guidance and basic customer service to help people shop for or learn about health plans.
Kaiser Permanente is turning to the retail front to help sell plans on and off California's health insurance exchange and to help inform the public about its coverage options now that so many new consumers will be shopping for coverage for the first time.
Blue Cross Blue Shield of North Carolina is opening half a dozen retail storefronts to pitch its offerings under the new health insurance exchange and educate North Carolinians--uninsured and otherwise--about how the exchange works, the Associated Press reported.
In the last year and a half, Florida Blue has expanded its Medicare and Medicaid operations, reached new agreements with providers, bought a provider group and decided to sell policies through a new private health insurance exchange.
California's health insurance exchange is pulling out all the stops to market and promote the online marketplace, including recruiting retail stores to help enroll consumers.
Florida Blue (formerly Blue Cross and Blue Shield of Florida) is putting millions of dollars into developing retail health stores, hoping the brick-and-mortar options will give the insurer a competitive edge when more individuals shop for coverage.
The senior healthcare market is about to burst and insurance companies are well aware of the impending boom. But while most payers are busy buying small Medicare-based insurers to better compete in