Mobile Strategies

Latest Headlines

Latest Headlines

Aetna talks about closing CarePass, future mHealth plans

When Aetna announced it was shuttering its CarePass mobile platform by the end of the year, industry experts have been left wondering what caused the demise of CarePass and whether other insurers' mobile engagement initiatives could suffer a similar fate. To gain exclusive insight into Aetna's decision to close its CarePass mobile platform and learn where the company plans to take its mobile health strategy in the future, FierceHealthPayer spoke with Michael Palmer, Aetna's chief innovation & digital officer.

Mobile strategies give payers a leg up on competition

Mobile is no longer an option for payers; it's a necessity. Using mobile platforms has become a way of life for most people, whether it's reading articles through a mobile website on their...