Latest Headlines

Latest Headlines

Guest commentary: Social media lights up Blues plans – literally

In this exclusive commentary for FierceHealthPayer, Lynde O'Brien, director of electronic media strategy for Health Care Service Corporation, the parent company of Blue Cross and Blue Shield plans in Illinois, New Mexico, Oklahoma and Texas, explains how the organizations are using social media--and some guerilla Twitter marketing--to engage members in their health.

Insurers should take to social media to combat negativity

It's time to face the facts--the American public dislikes health insurance companies. And that's putting it mildly, considering that 70 percent of all opinions and comments about insurers posted on

Is social gaming the new health and wellness frontier?

Everyone loves a good game, whether it's the old-fashioned kind using cards or the modern type using computers and the Internet. At least that's what Aetna ( NYSE: AET ) is betting on as it launches

SPOTLIGHT: Insurers use social media for consumer outreach

Health insurance companies are starting to use social media to interact with consumers, according to FierceHealthIT. Health plans' most common use of media, such as Twitter, Facebook and YouTube is