consumer-based healthcare

Latest Headlines

Latest Headlines

Oscar Insurance: Reinventing consumers' online experience

Insurers' online presence and the experience provided to consumers play key roles in the transition to a more consumer-focused industry. In this Fierce exclusive, FierceHealthPayer breaks down how Oscar Insurance Corp. created a completely new kind of online presence that's easy and transparent for consumers.

New reality: Consumer-driven healthcare

In a changing health insurance market, payers used to marketing to employers are finding consumer engagement is the new name of the game. And with 50 million new consumers expected to enter the post-reform individual market, insurers face a massive adaptation test.

Guest Commentary: Consumer empowerment in insurance exchanges

Guest post by Debbie Gordon Remember when buying an airline ticket involved calling a specific airline to learn about flight options? Or, visiting a travel agent to flip through colorful brochures...