Cambia Health

Innovation meets insurance: 5 more disruptive payers

By Dori Zweig

Disrupter: Cambia Health

Disrupting: Consumerization

Details: It's inevitable. Things change. The way we consume information, pay for services and interact with one another impacts our daily lives.

Looking to create a more economically stable and consmer-focused healthcare system, Cambia Health, which includes Regence Blue Cross Blue Shield, began setting its sights on new investments

Cambia is focusing on an evolving model that addresses the needs of the individual, and not the institution,  Senior Vice President of Strategic Investment and Corporate Development Rob Coppedge previously told FierceHealthPayer. The model highlights how to become more retail-oriented, how to shift from paying for volume to paying for value and how to encorporate technology services.