HoneyInsured
HoneyInsured is not a health plan, but rather a company that helps consumers find the right one. The startup company, created by two young Harvard University graduates, is an authorized insurance marketplace web broker, meaning it will make its money via commissions on plans that consumers purchase through its site.
What makes the site stand out among other brokers is its emphasis on using data analysis to guide its customers toward the right plan, says Grace Gee, the company's 21-year-old CEO. The site asks a simpler set of questions than government-run exchanges do, she adds, and HoneyInsured also allows its customers to search for plans both on and off the exchanges.
In addition, the site includes consumer-friendly features such as a drug-cost estimator. The company's founders plan to launch the site before the next open enrollment period in November.