WEBINAR: How Health Plans are leveraging mobile apps to improve member health


DATE: Now Available On Demand  |  DURATION: 1 hour

Hosted by:
Ilene Macdonald, Senior Editor,

Mobile applications are becoming more popular among health plans as a way to help their members improve their health. The potential for these apps is endless. Symptom checks and heart rate monitors are among some of the preventive health apps already on the market. And many plans are making benefit information available for their customers to download.

To learn how to best take advantage of this growing technology, learn from payers that have successfully incorporated mobile apps into their offerings. They'll share their experiences—both positive and negative—with developing apps and encouraging members to use them.

Attendees will learn:

  • The pros and cons of developing in-house apps instead of outsourcing with companies
  • How to select clinical apps that are the right ones for your members
  • How to measure clinical results
  • How to develop a roll-out strategy





Kenneth Russo,
Director, Digital Consumer Engagement, Independence Blue Cross

Ken Russo is director of "Digital Consumer Engagement" at Independence Blue Cross (IBC) and is responsible for the company's mobile strategy as well as mobile application development. He leads a newly formed cross-functional organization center of excellence, to enhance and standardize IBC's capabilities across channels. The team is comprised of members from the company's Information Services Division, as well as several business areas, including Change Management, Informatics, and Corporate Communications. Their focus is to bring innovative uses of technology to IBC members. Prior to this role, Ken was director of Enterprise Architecture at IBC for six years, leading the company's collaborative solutions and technology roadmap. Ken holds a Bachelor in Electrical Engineering and as well as a Masters in Computer Science from Polytechnic Institute of NY and has more than 20 years of experience developing and delivering business and technology solutions.


Nick Martin,
Vice President, Innovation and R&D,
UnitedHealth Group

Nick Martin is vice president for UnitedHealth Group's Innovation and Research & Development team. In this role, Mr. Martin oversees the strategy and delivery of mobile solutions for the company's two operating businesses, UnitedHealthcare and Optum. His responsibilities include developing new and innovative mobile technologies that serve an array of health care stakeholders, including consumers, Medicare and Medicaid beneficiaries, health care providers, and employers. Mr. Martin brings to his current role nearly 20 years of experience in information technology consulting and engineering. Before joining UnitedHealth Group, Mr. Martin worked at several technology companies, where he handled projects ranging from infrared cameras to web portals to mobile solutions.


Matt Brown,
Vice President of Healthcare Strategy, Kony

Matthew Brown is an experienced professional in the healthcare information technology industry. With over 12 years of healthcare and technology experience, Matt brings an understanding of member communication, disease management, consumer engagement, clinical measurement, pharmacy and Medicare. Matt has received multiple awards for excellence in sales and revenue generation. Prior to joining the Kony team, Matt has been responsible for sales, contracting, implementation and account management to America’s largest Health Plans, PBM's and health information companies. Previously, Matt directed sales for UnitedHealth Group, Ingenix, DestinationRx and Eliza Corporation.




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