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The Power of the Consumer: Developing a defined

contribution & private exchange strategy



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The ongoing shift to a member-driven healthcare model—driven predominantly by employers wanting to reduce and/or cap their exposure to ever increasing health-care costs—is putting employees at the helm when it comes to health plan selection. How is this wave of change going to impact your business?

Join Evolution1 and special guest as we take a closer look at what's happening with results from various studies, including the 2nd annual Healthcare Benefits Trends Employer Survey conducted by the Healthcare Trends Institute. We'll provide a unique point of view on the adoption and use of defined contribution and insurance exchanges. And, we'll share insights about how employers nationally are preparing for additional, future reform legislation like the 2016 health insurance mandate and the 2018 Cadillac tax.

You'll learn:

  • How to turn these insights into actions for your business
  • How to think in member terms and operate with a member mindset
  • How to deliver value and build loyalty with your members
  • How to gain market share by offering the solutions members are (or soon will be) shopping for

The magnitude of change brought about by the shift to defined contribution and private exchanges will create new opportunities. This webinar will discuss drivers toward defined contribution models, engagement and member retention, and provide insights and results of how member-driven models are being leveraged with success in the marketplace.



Jeff Bakke — Chief Strategy Officer, Evolution1 – A WEX Company

Jeff Bakke is incredibly passionate about creating business results through the use of technology. As Chief Strategy Officer at Evolution1, he leads the charge in setting the strategic direction for the company's products and services. As a recognized technology leader in the consumer-driven healthcare market (CDH), Evolution1 — a world-class customer service organization — is dedicated to reducing costs and simplifying the business of healthcare. Jeff's commitment and vision for delivering on Evolution1's mission is evident through the company's innovative technology solutions, highly successful partnerships and services relationships, and improved operations and infrastructure processes. Jeff's career in business and technology management with healthcare and financial services companies spans more than 20 years and includes working with Blue Cross and Blue Shield of Minnesota, Medica Health Plans, Allianz, and American Express.


Scott Sullivan — Senior Vice President of Sales and Business Development, GoHealth

Scott Sullivan joined GoHealth in 2003 as one of the first members of the GoHealth team. As the Senior Vice President of Sales and Business Development, Sullivan is responsible for driving overall revenue growth and strengthening strategic relations with major health insurance carriers and developing distribution partners. Over the years, Sullivan has built a centralized sales team focused on the emerging individual health insurance business. His leadership has helped grow GoHealth into the nation's leading private health insurance marketplace, servicing millions of consumers, thousands of agents and hundreds of insurance carriers.

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