eBook: Consumer Engagement in the Post-Reform Era
Payer Strategies for Engaging Members

Engaging consumers in their own health has become a top priority for insurers looking to reduce risk, control costs and improve clinical outcomes--especially among patients with chronic conditions. Savvy payers are achieving those goals by empowering members to take charge of their own health and wellness.

The payers featured in this eBook, including Blue Cross and Blue Shield, Cigna and Kaiser Permanente, are using the latest mobile technologies and social gaming tactics, building innovative wellness programs, employing new case management strategies and harnessing the power of data to better serve their members.

They’re not only doing the right thing for their members; they’re also getting results.

Table of Contents:

  • How to Build a Successful Health and Wellness Program
  • Using Data to Understand and Engage Members
  • Is Your Health Plan Ready to Seize the Opportunity?
  • 4 Case Studies: Care Coordinators Fill in the Gaps
  • Mobile Tech: How to Manage Risk with the Power of the Platform
  • Playing for Wellness: Social Games Boost Engagement


By providing deep dives on timely industry issues, Fierce eBooks are valuable educational tools. They are designed to be easily read online - but also are formatted so you can print them out and take them with you. Fierce eBooks are assembled like a magazine, read the whole thing cover-to-cover, or pick and choose the articles that interest you most. Either way, they're a great one-stop resource.

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