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90 Days to Modern, Simple, Efficient Enrollment

DATE: Tuesday, February 24, 2015 | TIME: 2:00 PM ET / 11:00 AM PT


Health plans and employers face mountains of enrollment paper and inconsistent file formats, resulting in myriad errors, payment risks and unnecessary costs. What if enrollment and maintenance were truly simple and efficient? This panel features health plan executives and consultants with concrete strategies for launching a modern online enrollment management solution quickly. You’ll learn to:

  • Reduce data errors that cause incorrect payments along with downstream headaches for health plans, employers, members and providers
  • Eliminate complexity and redundancy with standard, HIPAA compliant 834 electronic submissions
  • Put online enrollment management in place quickly and reduce overall costs



Catherine Peper—President, Applied HIT Insights

Ms. Peper is a leading industry consultant informed through her years in executive leadership positions with health plans and health insurance information technology companies. Peper provides business and information technology consulting services to develop and execute strategic plans, business and IT initiatives, risk analysis, etc., for health plans, providers and other health industry stakeholders.


JoAnn Cipiti—Government Strategic Executive, Blue Cross Blue Shield of Arizona

In her role as Government Strategic Executive, Ms. Cipiti establishes the company’s sales acquisition and retention strategy. Prior to joining BCBSAZ, Cipiti worked for more than 25 years in the insurance industry. She has served as a principal in the Buck Consulting business, a leading human resources and benefits consulting firm in Phoenix. In addition, she has worked in sales and consulting capacities at Aon, Mercy Health Services and Blue Cross Blue Shield of Michigan.


Bill Shea—Vice President, Cognizant Technology Solutions

Mr. Shea is a health industry IT professional with over 20 years experience in business development, practice development, project management, and sales and delivery focusing on strategic consulting engagements, IT services and outsourcing solutions in the healthcare payer and provider markets. He is a frequent speaker at national healthcare conferences as an industry thought leader in the areas of care management and consumer driven healthcare.


Lance Hood—Senior Director of Marketing

Mr. Hood is responsible for marketing at Array Health including branding, product positioning, demand generation and marketing communications. Most recently, Hood served as AVP of product marketing for Edifecs, a healthcare EDI software vendor. Prior to this he held executive positions at security vendor Epok, social network provider OneName, and Health Systems Technologies.

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