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Health insurance exchanges in 2015: How to boost success

Now Available On Demand

Hosted by:
Ilene MacDonald,
Senior Editor,
Healthcare Group

The first round of health insurance exchange enrollment is over, but insurers already have a new challenge: preparing for 2015. This webinar will explore preliminary claims and enrollment results for exchange plans in 2014 and highlight how to improve the process and insurance products next round. Health exchange and insurance leaders will share best practices and missteps to avoid during the next open enrollment beginning in November.

Potential topics include:

  • Successful enrollment tactics, such as follow-up and in-person assistance
  • Strategies to involve provider and community organizations in consumer outreach
  • Ways to overcome challenges in marketing to young adults
  • Best practices for data quality, transparency, integrity and availability
  • Insights into product and price trends and carrier competition

Register Today!

Featured Speakers:

Ferris Taylor, Chief Strategy Officer for Arches Health Plan

Ferris Taylor brings more than 30 years of experience in healthcare, technology and consulting services to his executive role at Arches where he oversees the expansion of strategic planning, pricing, competitive positioning and market development to ensure members get the most competitive health insurance policies possible. He founded a healthcare strategy and marketing consulting firm and has also worked in various roles at UnitedHealth Group, Harvard Community Health Plan and Partners Health Plan.

Sophie Stern, Deputy Director, Best Practices Institute at Enroll America

Sophie Stern is the Deputy Director of the Best Practices Institute at Enroll America, a nonprofit, nonpartisan organization whose mission is to ensure that all Americans are enrolled in and retain health coverage. The Best Practices Institute identifies, develops, and disseminates information on enrollment policies that will result in the most Americans enrolling in health coverage, with a particular emphasis on Medicaid, the Children’s Health Insurance Program (CHIP), and the premium tax credits and cost sharing subsidies available for exchange coverage beginning in 2014.

Dana McNeill, Vice President of Corporate Communications & Stakeholder Engagement, CoOportunity Health

Dana McNeill has 30 years' experience as a communications professional, including 17 in the health insurance industry. She has worked for CoOportunity Health, a Consumer Operated and Oriented Plan, with members in Iowa and Nebraska, since 2012. Prior to that she worked for Wellmark Blue Cross and Blue Shield for 13 years in various management positions. During her tenure, Dana was responsible for the marketing strategy for several product launches, including the introduction of a Medicare Advantage and Part D product portfolio across seven states as part of a Blue Plan collaborative. She earned a Bachelor of Arts in English/speech communications at Simpson College in Indianola, Iowa, and has completed graduate studies in journalism and mass communications at Iowa State University.

Christina Fisher, Solutions Leader, Appian

Christina Fisher is the Solutions Leader - Healthcare at Appian Corporation responsible for the Healthcare market. A passionate advocate for innovation and efficiency to further the triple aim of increased access, better quality and lower cost in healthcare, Ms. Fisher is focused on the rapid delivery of Cloud, Mobile and Collaborative solutions that span the enterprise."

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